Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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Georgia-Pacific Professional unveils new innovations under new GP Pro brand name

Georgia-Pacific Professional has, this week, introduced its new brand name - GP Pro - which, it says, "represents a multi-year strategy to aggressively invigorate GP Pro's innovation pipeline and an elevated customer focus on product portfolio".

GP Pro's focus on its customers includes these latest innovations:

* Compact with ActiveAire tissue dispenser that elevates the away-from-home washroom experience: a bathroom tissue system that combines motion-activated air to neutralise odours inside the cubicle, closer to the source. The system combats the odour problem - the second largest complaint in public washrooms - in a way that puts patrons back in control while reducing maintenance.

* A 10-Year Washroom Bundle Warranty: A 10-Year Warranty plan on the popular enMotion and Compact dispensers affirms GP Pro's firm commitment to standing behind the proven dependability of these solutions, putting facilities managers' minds at ease.

Regardless of industry, today's facilities are under new and changing pressures such as more dense office spaces, an increased focus on hygiene compliance in the healthcare sector and high demand for a holistic dining experience by foodservice patrons.

"We see ourselves as partners to facilities managers and we invest heavily to deeply understand the growing demands they face each day," says Scott Light, president of GP Pro. "The new brand name reinforces our promise, 'Performance at Work', which focuses our efforts on helping customers meet their operational goals by bringing innovative and reliable industry solutions to the table".

The GP Pro product portfolio spans washroom (paper towels, toilet tissue, hand soap, hand sanitiser, air care, wipers and seat covers) and foodservice (cups, napkins, cutlery, plates, bowls, wraps, food packaging and wipers).

T: 1-866-435-5647
W: www.gppro.com / www.gp.com

22nd October 2015