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Sharing knowledge and best practices: ISSA/Interclean CEE just two months away
Finding new ways to share knowledge and best practices is increasingly important. The recently announced seminar programme that will be running alongside the ISSA/Interclean Central & Eastern Europe event in April will address many ongoing issues and hot topics for municipalities, government, policy makers and building owners, aiming to attract a more diverse audience.
The show, which is being held from 22nd - 24th April 2015 at the Warsaw International Expo Centre in Warsaw, regularly attracts an international audience of cleaning professionals from Eastern Europe, the Baltic states, Balkan region and South-Eastern Europe.
Rob den Hertog, Manager ISSA/Interclean for Amsterdam RAI comments: "Seminars and networking opportunities are an important part of each edition of ISSA/Interclean. These supporting content-driven sessions enhance our events, making them more relevant to new visitor groups.
"On the show floor you will find 200 companies showcasing their latest products and solutions.
"To put the spotlight on the developments and growing professionalism of the industry in CEE, our focus is to generate publicity in the national media and promoting the show in adjacent industries and segments to the cleaning industry in Poland attracting more visitors."
In 2011 the Manufacturer- Distributor Matchmaking programme was introduced and this is now showing signs of success, as Rob explains:
"The show is attracting 43% new exhibitors of which 30% are international and 13% are Polish companies. Half of these new Polish exhibitors are recently appointed distributors of international manufacturers and the 30% new international exhibitors are mostly manufacturers looking for their match in business in this region.
"The programme helps manufacturers to find a regional distributor or distribution group."
19th February 2015