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SCA to endorse its customer and consumer brands globally
SCA is endorsing its already strong portfolio of customer and consumer brands globally with the corporate SCA brand.
Following the introduction of the stronger and more distinct corporate SCA logo in March 2013, SCA is now responding to the ever-growing consumer demand of knowing where and how products are made by positioning the SCA corporate brand together with the customer and consumer brands across all categories, brands and markets globally.
“SCA is a company with a unique heritage, a range of strong customer and consumer brands that make a difference for millions of people around the world and an award-winning sustainability profile and focus,” says Jan Johansson, President and CEO, SCA.
“By taking a prominent and visible position alongside the company’s customer and consumer brands in all its print ads and TV commercials, SCA aims to further strengthen the awareness and perception of SCA as a leading global hygiene and forest products company and as a solid, and trustworthy brand."
Joséphine Edwall-Björklund, Senior Vice President, Group Function Communications, explains further, saying:
“Our ambition is to increase the awareness and perception of SCA. By connecting SCA and its customer and consumer brands, the information to our stakeholders gets even more transparent. An important platform to build the SCA brand is Team SCA’s participation in the Volvo Ocean Race with an all-female crew. This strengthens the perception of SCA and our brands even further.”
10th July 2014