Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111
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Morclean proud to ship out to show's 25th Anniversary edition
For seasoned ISSA/Interclean Amsterdam exhibitors, a late decision to exhibit and then confirmation of stand space around three months ahead of the event, seems to leave enough room for maneouvre, but it can be very tight. When you’re a first time exhibitor and you have a new machine to finish before being in a position to get the marketing material ready, and you learn what else is involved, it can become a little scary.
Credit then to Peter Morley and the team from Morclean, who not only managed it (partly thanks to the help of Morclean’s Dutch distributor regarding logistics) but who also had a great show too!
“This is obviously a huge step for Morclean and we're working hard to have the new 2014 bin wash machine ready for the end of January, with its newly designed covers etc, and ready to re-photograph and video etc in time for any promotional activity prior to the exhibition, but we’re hoping we can be there,” said Peter, confidently, when he first mooted the idea to us in mid-January of this year.
So how did it all go?
“Interclean 2014 was a great platform or Morclean to exhibit the new 2014 range of bin wash machines,” says Peter. “While being hard work - though extremely rewarding - our stand in Hall 11 received many visitors including potential new distributors and end users, and of course we welcomed existing distributors and clients to our stand too.
“Morclean's existing distributors from Holland, Portugal, The Channel Islands and Poland also joined the team on the stand and we welcomed new customers from such countries as Denmark, Spain, France and the Netherlands. We were delighted to even take orders off the stand, and we're currently shipping a new bin wash machine to a new customer in Demark who purchased the equipment at the show!”
Months of preparation ensured that the bin wash machine was built, crated and shipped over in time for the show. It was sent in a crate to Morclean’s distributor in Rotterdam a couple of weeks before the show opened, and the entire operation took months of planning and effort.
“After the initial set up, we were proud to be taking part the world’s largest fair for this industry,” says Peter.
“Interclean hosts all the leading global brands and key international companies and everyone in our team was busy during all four days, handling new enquiries from all over the world and welcoming International visitors to the stand.
"This major international show took months to plan and demanded time and effort from all the team at Morclean. After four very busy days at the Rai, we were soon convinced it was worth all the effort.
“Morclean would also like to thank everyone that contributed towards the success of the event, to include (but not limited to) Heebinks Transport, The Mercure Hotel Group, P&O Ferries - and of course everyone at Morclean.
“To date demand for the 2014 bin wash has been high, and Interclean has certainly contributed to its success.
“More recently we are delighted to have sold bin wash machines to customers in such places as Iceland and Canada, and have just shipped machines to Australia. We are still actively looking for additional European and Worldwide distributors too.
“We're back in the Netherlands and Denmark between now and June, working with new clients and distributors. We're already planning for the UK Cleaning Show plus we will be exhibiting next April at ISSA Interclean (CEE) in Warsaw, Poland, where we will take the latest and newest bin wash products once again.”
Since the launch of the Morclean Bin Wash and Lift range, the product portfolio has expanded and been developed through listening to the company’s customers. The 2013 range included developments such as a blue tank and the addition of the Mono (for those who needed a more compact single bin lift). The range was further developed from listening to customer feedback and now features a much cleaner, more streamlined design in comparison to the original model.
Peter tells us that proving particularly popular, is the Bin Wash Mono, which has half the lift capacity, half the energy and less hydraulic capacity than the larger unit, making it the ideal companion to a bin cleaning operative with a small, widely spread, or rural round. Because the machine is built with the rural bin cleaner in mind, this means that the price of the Mono compared to the ‘twin’ range is cheaper, but there has been no compromise on the robustness.
“Compared to our competitors, it is the best value bin-cleaning machine of its kind,” he says.
T: 01246 471147
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22nd May 2014