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Today sees the start of that eagerly anticipated biennial event – the ISSA/Interclean exhibition, being held at Amsterdam RAI until close of play on Friday.
Whether it’s the lure of the gathering of the cleaning and hygiene industry itself, or the many attractions of the beautiful city of Amsterdam that beckon weary show exhibitors and visitors at the end of a busy day - or even a mix of the two, which draws the global cleaning industry to this event, I don’t know… but the attraction is certainly there because the exhibition space has been 100% sold out for several months now and well over 20,000 visitors (and possibly even more than 30,000) will be attending from some 130 countries – generally not for one day but for several.
And I can guarantee that those who’ve only earmarked one day to visit, will regret not having decided to earmark two or even more, once the doors close at the end of the day’s visit. There is so much to see and do and with just a few hours to fit everything in, one day will only allow you to scratch the surface.
For each event, some 30% of exhibitors are first timers, and for each event, manufacturers large and small hold off their new launches until they can be showcased to the Amsterdam crowds. And of course the anticipation of getting hands-on experience of so many new products, ensures that the crowds attend.
The formula works.
Once again the organisers have put together a lively conference programme and as these can often be ‘standing room only’, if you do want to take part in one or more of the seminars, it would be worth reserving your place now.
As well as the seminars there will be outdoor demonstrations, off-the-stand demonstrations in the show floor theatre, the hard-fought Miniskills competition, the Innovation Lab programme and the Innovation Awards presentation.
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6th May 2014