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Pulire 2.0: an extra bit of magic
Thirty years of service to professionals make Pulire a leading event in Europe, ranked second for importance and size, and one of the most influential globally. In 2011, more than 10,000 visitors from 90 countries were able to see and discuss the latest innovations with 300 exhibitors from 21 countries filling more than 16,000 square metres of display space. This year it looks as if it will be just as exciting!
The 2013 edition of Pulire is based on the Pulire 2.0 concept, a new way to view the trade show: dynamic, interactive and geared toward building effective relationships. Pulire 2.0 is based on two applications to download to smartphones or tablets, one for exhibitors and one for visitors.
Every visitor will be associated with a QR code with all the related information including product sector, source etc., which will enable exhibitors to immediately create a comprehensive database of visitors to their stand, in compliance with privacy regulations. This will help them to set up their agendas and appointments with a match-making system. Exhibitors will also be able to view visitor statistics in real time and will know when a distributor they are interested in, for example, a distributor from Qatar, has entered the exhibition centre. Every product shown can also have a QR code containing specific information, to avoid the need to print catalogues and make it immediately accessible to visitors. The applications will also provide information on the trade fair, pavilions and exhibitors.
"The 2.0 applied to a trade show signifies an interactive platform of relationships able to gather consensus across uniform segments on a number of topics related to industry or system themes or simply of the market, before and during the event and for an extended time after," notes Toni D'Adrea, Managing Director of Afidamp Servizi, the company that organizes Pulire.
"Exhibitors and visitors are no longer merely users of services but become an active and dynamic part of the system. Pulire 2.0 means creating a virtual space that is accessible to the market long before and long after the physical event takes place which allows for supply and demand to interact in a multidirectional way."
Pulire 2.0, which will be held in Verona from 21st to 23rd May 2013, is the largest professional cleaning trade show in Italy and one that hosts the entire range of related products, including machinery, chemical products, equipment and components for professional cleaning and hygiene. At Pulire, professionals in FMCG, HoReCa, hygiene and industry will find the most innovative solutions for any cleaning need.
You can register and find travel and accommodation information, as well as opening times, here: www.pulire-it.com
For information: www.pulire-it.com
16th May 2013