* Cleanzine-logo-7a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 24th May 2018 Issue no. 823

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Enter now for the CMS Purus Awards (and don't forget the new category!)

Messe Berlin is inviting all exhibitors at CMS 2013 to enter their products and solutions into the CMS Purus Awards.

Products competing for the good design award will be judged on styling and functionality in equal measure. The entries will compete in five categories: Machines, Equipment, Washroom Hygiene, Brand Communication and a new category - Management Systems & Software.

CMS Berlin - Cleaning.Management. Services, is hosting the Purus Awards for the fifth time. From 24th to 27th September 2013, the international trade fair for cleaning equipment, facilities management and services, as well as a supporting programme of conference events, will be taking place on the Berlin Exhibition Grounds.

Dr. Christian Göke, COO Messe Berlin GmbH, notes the importance of design for marketing a product: "Good design gives companies a market edge because it sets their products apart from the mass of competitors. It also helps them to be recognised as customer and quality oriented. Design not only contributes to a product's image and sales, but is also part of a forward-looking corporate strategy."

The International Design Centre Berlin (IDZ) is again collaborating with the CMS Purus Awards.

A panel will assess the entries based on the example they set, functionality, user friendliness and styling. In terms of weighing up the criteria, there will now be a stronger emphasis on sustainability (ecological quality, product life cycle, use of ecologically sustainable resources / degradable materials, ease of dismantling and repair) as well as brand presence (brand-oriented design, design-driven brand recognition, adherence to design intentions and logic as part of the product range).

The deadline for entries from exhibitors at CMS 2013 is 24th May 2013. Application forms are now available for downloading at:


18th April 2013

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