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Genie will reappear in different form
Genie Management Group, the Aylesbury based contractor support company, will be rebranding to OrangeGenie Group and realigning its operational brands to Genie Umbrella, Genie Accountancy and HSE Passport.
OrangeGenie Group has focused on developing its business and brand values based on operational excellence, customer intimacy and product leadership.
"We implemented a new strategic plan 12 months ago moving us from a single product company, PAYE umbrella, to a multi-product company providing the support needs of a broader range market," explains Graham Fisher, Group CEO. "Over the past 12 months we have added an accountancy service and a health & safety passport scheme. We are really excited about the progress we have made and have no intention of moving away from our core brand values."
Despite the rebrand, there will be no change to the corporate structure or group strategy. The focus remains on becoming the UK's leading contractor support group.
Adds Julian Ward Group Sales & Marketing Director:
"The OrangeGenie brand is very strong and we believe by giving each service its own identity we will enhance our strength and recognition in the market. Our operational brands are:
* Genie Accountancy, offering its cloud based bookkeeping solution supported by a qualified team of accountants providing proactive client support.
* Genie Umbrella, offering a PAYE umbrella employment solution with a strong culture of continuous improvement, customer service and compliance.
* HSE Passport, offering end clients a service facilitating the growth in the use of contractors by significantly improving compliance while reducing the cost and time of project implementation.
29th November 2012