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Edge Direct sets course for expansion
Nationwide cleaning equipment group Edge is announcing plans to roll out its new direct to door van service after a highly successful pilot of the service in the south-east.
The Staffordshire-based group, which has distributors across the UK, started the van service Edge Direct in 2011 in order to expand its market reach.
The pilot project saw John Hurley, of Hurley Industrial Cleaning in Witney, Oxfordshire, selling products direct to customers across the South East. Backed with marketing support from Edge's head office, the operation blossomed.
"We set up the service in response to maraket demand in areas we don't currently have distributors," explains John. "I found that once you meet a potential customer, Edge products basically sell themselves because they are good quality, competitively priced and come with industry-leading guarantees."
Within the six-month trial, Edge Direct proved to be a profitable source of revenue for the company.
Chairman of EDGE Alwyn Williams reports: "With marketing support from our head office, John has created a good stream of new and regular customers. His success in the south east has proved that Edge Direct is a powerful addition to the group and we are now looking to roll out similar operations across the UK."
The company is initially looking for Edge Direct salespeople in the South East, North West and South West. Eventually it plans to expand its fleet to cover six areas during the next 24 months.
As a buying group of experienced distributors, Edge works closely with manufacturers to create a unique range of high pressure cleaners, automatic pressure cleaners, floor care, steam cleaning and sanitising products.
The relationship between highly experienced distributors and manufacturer has seen Edge develop a number of innovative customer-focused cleaning products including Steam Tec, a mobile diesel steam generator which uses 95% less water and 60% less fuel than a standard industrial pressure washer.
24th May 2012