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Tork stand at ISSA was 'Designed for your convenience'
Tork products are 'Designed for your convenience' - that was the key message from SCA at ISSA/Interclean.
The Tork stand incorporated a number of convenient features for visitors - including water bottles, protein bars and even a baker on hand to provide freshly-baked cinnamon buns. There was also a wash-station allowing visitors to freshen up on the go.
"'Designed for your convenience' summarises how Tork delivers convenient solutions to customers by offering them the benefit of hassle-free hygiene management," said Tork European communication manager Alexandra Grubb.
"Through extensive customer research we have found that our customers have a million and one things to do - and would rather spend time on tasks that directly affect their business than choose hygiene solutions.
"As a result they greatly appreciate solutions that help to make their working lives easier."
The new Tork Elevation Hand Towel Roll Sensor dispenser made its debut on the Tork stand. This is available in both black and white and has an improved stub roll feature to ensure that none of the roll is wasted.
"The Tork stand was extremely busy and we had some excellent leads," said Alexandra. "I think people liked the fact that our stand was very open and that our message was different to that of other hygiene companies. Also, our baker making cinnamon buns was a big draw."
Tork also revealed the results of an observational study into Europe's cleaners at the event. According to the study cleaners in Germany take an average of 24 - 27 paid sick days annually - around 50% more than the average German employee - while female Swedish cleaners take twice as many work-related sick days.
The study showed that a substantial part of a cleaner's work consisted of carrying packages of paper towels, toilet paper and other goods - sometimes up and down stairs and through several doors. These practices can lead to musculoskeletal disorders of the back, neck, knees, and wrists which were found to be among the major causes of the high rate of absenteeism.
17th May 2012