Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111

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Deb Group enters South East Asian market

Deb Group has entered the South East Asian market with the establishment of Deb Singapore, following the acquisition of Advantage Pte, a Singapore distributor specialising in personal care and safety products for the Singapore and South East Asian markets.

After a period of consolidating its position in the developed economies of North America, Europe and Australasia, this acquisition supports Deb Group's continuing ambition to establish a coherent international footprint, building upon the success in recent years in developing and deploying a unique global product offering. This will further strengthen its efforts to leverage its leading position in the specialist B2B skin care sector.

"This a significant first step for Deb Group into the Asian market place and we have a high level of expectation regarding growth in the region," says Bryan Anderson, Chief Executive. "It very much supports our global strategy to service international customers".

Deb Group consists of 22 companies operating in 17 countries. Deb skin care systems are sold in over 100 countries worldwide through a comprehensive network of many of the world's leading distributors and it is estimated that at least 40 million people use Deb products every day.

T: +44 (0)1773 855134
E: [email protected]
W: www.debgroup.com

8th December 2011