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New study shows that cleanliness matters most to restaurant customers
New research from Technomic, a leading foodservice research firm, shows that diners in many US cities consider restaurant cleanliness to be more important than the quality of the food. According to the survey of 12,295 consumers throughout the US, the cleanliness of restaurant interiors, as well as dishes, glasses and silverware, was consistently ranked as having the highest importance when choosing a restaurant.
Key insights from the study include:
Diners in Chicago ranked the quality of food as their number-one concern when choosing a restaurant, with the cleanliness of their dishware, silverware and glassware second and the cleanliness of a restaurant's interior third.
Denver respondents ranked the cleanliness of a restaurant's dishware, silverware and glassware as important as the taste and quality of food.
For New Yorkers, the taste and quality of food and the cleanliness of a restaurant's kitchen area tied as top concerns.
San Francisco respondents ranked the cleanliness of a restaurant's interior as their primary concern, with the quality of the food second.
Diners in Washington, D.C., ranked the cleanliness of their silverware, dishes and glasses as most important, above food taste and quality.
To highlight the importance of restaurant cleanliness, Ecolab is taking its 'Why Clean Matters' campaign on a coast-to-coast tour. Through November 17th, 2011, the tour will visit select cities and meet with restaurant operators to highlight the importance of restaurant cleanliness and demonstrate the latest technology to help ensure that consumers are pleased with their dining experience. A trailer will showcase Ecolab's award-winning line of cleaning innovations, including the Apex Conveyor Dishmachine and Ecolab Cleaning Caddy, at each tour stop.
"Understanding and anticipating consumer preferences is vital to our customers' success," says Nicolas Granucci, vice president, Foodservice Marketing at Ecolab. "Cleanliness is very important to restaurant guests across the US and it is our mission to provide restaurant operators the products, services and know-how they need to give guests the clean experience they expect."
To view videos of chefs expressing Why Clean Matters to their restaurants or to learn more about Technomic's research, visit:
The complete Technomic Consumer Restaurant Brand Metrics Survey is available for purchase at:
T: Roman Blahoski 651-293-4385
20th October 2011