Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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SCA invests in India
SCA will invest about SEK 150m in local production of hygiene products in southwest India. Production at SCA's own plant is planned to commence in 2015.
"This investment creates a solid platform for us to leverage the favourable growth opportunities that exist in the hygiene products area in India markets," says Jan Johansson, President and CEO of SCA. "The investment is in line with our strategy of strengthening SCA's presence in emerging markets.
"India's large population and the low presence of hygiene products provide the potential for future growth. The aim is to introduce SCA's hygiene products in the Indian market already in the latter part of 2013."
The brands that SCA intends to launch in the Indian market include Tork, for Away-From-Home tissue; Tempo, for consumer tissue; Tena, for incontinence products, and Libero for baby hygiene and care.
7th November 2013