Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111

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"Y Viva Espana" says the cleaning industry

Everyone involved in organising Hygienalia+Pulire, the recent cleaning exhibition and conference held at Valencia in Spain, is delighted with the way this new show went.

"The Organising Committee stresses the professional cleaning & hygiene sector's widespread acceptance which, for three days, has endorsed the trade fair at Feria Valencia with its presence," it says.

The deputy director of Reed Exhibitions Iberia, Alonso, has assessed the quality and quantity of the professional visitors who attended Hygienalia+Pulire:

"The three days the event lasted have been very intense because it was the first edition, which was conceived more than four years ago, and because of the uncertainty of accomplishing the objectives set out," he said. "Along these lines, the Organising Committee's mission has been accomplished with some 4,000 professional visitors attending, which is the figure that the organising committee proposed."

Alberto also highlighted the quality of the visitors and noted that, despite today's economic climate, saying: "Everyone has considered the possibility of travelling and coming to Valencia to see the varied and absolutely representative supply from the whole professional cleaning and hygiene sector on show here."

Visitors to the trade fair represented all the sectors, from distributors to cleaning services firms; they also included some high calibre end-users, such as hotel and catering businesspeople, medical centres, training centres, hypermarkets and shopping malls, etc.

"All this is thanks to the efforts made by everyone involved in this project: exhibitors, partners, sectorial associations, the media and the trade fair's organising committee.

Toni D'Andrea, Afidamp Servizi Managing Director, co-organiser of the event has highlighted two points to take in to consideration. The first is that Hygienalia+Pulire has taken place in a extremely difficult period for the domestic professional cleaning market - a section that registered in 2011 a 13% decrease in sales against 2010 and a progressive contraction that has decreased sales by 32% since 2007.

The second point to consider is the venue change from Madrid to Valencia, which resulted in a higher proportion of visitors from that region of Spain and fewer from the Madrid area. "I believe it will take two editions to consolidate the good results of this year and decree Hygienalia+Pulire as the only B2b tradeshow of the sector in the Iberian Peninsula," he said.

Hygienalia+Pulire has become the best shop window for discovering the latest novelties of the professional cleaning and hygiene sector in the Iberian Peninsula, and it can boast the participation of 138 exhibitors, of which 30% came from abroad."

Finally, Leila Mansouri, the Hygienalia+Pulire trade fair coordinator, was seen to be optimistic about the next edition, saying: "We have done the hardest part, launching this trade fair and opening its doors to the public. The next edition will be even more complete." She feels satisfied with the number of visitors in terms of their quality and number and with the range of products on show, which covered every need and thus will encourage visitors to return.

This fair was designed to cover two specific sectors which are most active in the area: laundry and urban cleaning.

For this reason, the exhibition hall included an area known as Zona ADV (the ADV Zone) where several firms gave demonstrations of specialist street/road cleaning machinery. The first Professional Laundry Forum took place and this encompassed an exhibition area and technical conferences especially for this sector.

Hygienalia+Pulire offered a full programme of parallel events, organised to offer attendees the chance to exchange knowledge. To achieve this, the programme addressed both exhibitors and professional visitors from a cross-sectional perspective.

In this way, this programme covered themes such as automotives, logistics and industry, the healthcare and pharmaceutical sector, HORECA, food, dry cleaning and laundry, the natural environment, plus other aspects of interest to the public, road/street cleaning and waste management sector, as well as for the geriatrics sector.

T: +39 026744581
E: [email protected]
W: www.hygienalia-pulire.com / www.asfel.com

16th February 2012