* Cleanzine_logo_3a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 30th June 2022 Issue no. 1023

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Clorox Professional introduces new portfolio of odour control products

* Clorox-Professional.jpgFour out of five cleaning industry professionals say that removing odour from the air is their biggest cleaning challenge (79%), according to a recent survey from US-based Clorox Professional Products. However, the survey also finds that the odour elimination products currently on the market are not fully addressing professional cleaning needs.

To help, the manufacturer has introduced Clorox Odor Defense Spray, which as been scientifically formulated to identify and capture odour-causing molecules. Using proprietary technology, it is proven to eliminate - not just mask - the toughest professional odours found in commercial settings.

"We realise odour is a serious problem for cleaning professionals across various industries," says Kyra Zeroll, director - marketing, Clorox Professional Products. "It's often one of the first things a patron notices about a facility, so it's a problem that can impact reputations and bottom lines.

"Our newest odour products are specifically designed to help cleaning professionals completely eliminate malodors in their facilities."

Clorox Odor Defense products are specifically designed for use on the toughest odors in potential problem areas of facilities such as bathrooms, shared office break room spaces, hotel rooms and waste-disposal rooms. The full line of products includes Odor Defense Aerosol Spray (14 oz.), Odor Defense Air & Fabric Trigger Spray (32 oz.) and Gallon Refill (128 oz.), which can be used daily to control odour on soft surfaces and in the air, as well as Odor Defense Timed Metered Aerosol Spray (6 oz.), designed to remove recurring malodor in trouble areas like restrooms.

The product line relies on I.C.E Technology, which stands for Identify, Capture and Eliminate, its method of action that eliminates malodours so no heavy fragrance is required to mask them. In laboratory testing, I.C.E Technology continued to control malodours for six hours.

brian thompson, department manager - Research & Development, explains: "Instead of simply masking odorus behind heavy fragrances, Clorox Odor Defense Spray eliminates odours at their source and leaves behind a subtle, long-lasting Clean Air Sent.

"The proprietary formula is designed to eliminate odour in the air and to perform on tough-to-clean porous and soft surfaces such as carpets, mattresses and upholstery that tend to trap unpleasant odours."

Clorox Odor Defense products are ideal for use in high-traffic washrooms and other odour hot-spots such as rubbish and dumpster areas, shared employee work areas and break rooms in schools, offices, bars, restaurants, stadiums, hotels, and other public areas.

The survey results indicate that eliminating odours is more important than strong fragrance when it comes to an air odour solution. Only roughly one in four cleaning professionals (27%) say they are extremely satisfied with their current air odour solution and that their dissatisfaction is largely driven by inefficient products that mask instead of eliminate odours. Other results show that:

* Almost half of cleaning professionals (46%) who have issues with their current air odour elimination product say they get complaints about fragrance

* Only 30% say that a strong fragrance is extremely important

* Only 25% say a chemical smell is extremely important

When it comes to what professionals are looking for in a product, it's about efficacy. More than half (52%) want a solution scientifically proven to remove bad odours and say that the following characteristics are extremely important:

* Destroy odours, not just mask them (49%)
* Are long-lasting (45%)
* Are formulated for the toughest odours (43%)


9th February 2017

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