Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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Frosch natural cleaning products to enter US market

Visitors to the CMS Berlin exhibition will be familiar with the enormous stand emblazoned with green frogs and soon that frog will be a familiar site in the US, since Frosch, Germany's 'most trusted brand' for natural cleaning agents with more than 25 years of experience in developing and manufacturing environmentally-friendly cleaning and personal care products, has this week announced its entry into the US market.

Initially, 12 products will be available and these will be distributed by exclusive importer, Ezzi Imports.

The Frosch brand offers a powerful cleaning performance while maintaining the protection of human health, animal health and the environment.

With the manufacturer's company-owned waste-recycling system and water treatment plant that returns only purified water from production into the waste water cycle, Frosch takes a holistic and comprehensive sustainable approach to manufacturing. Frosch facilities are certified by EMAS, the 'Eco-Management and Audit Scheme' of the European Union, which is considered to be the most ambitious and comprehensive environmental management system worldwide.

The initial 12 products for sale in the US include:
* Aloe Vera Dishwashing Liquid
* Pomegranate Dishwashing Liquid
* Baking Soda Dishwashing Liquid
* Sensitive Provitamin (Unscented) Dishwashing Liquid
* PH Neutral Universal Cleaner
* Lavender Universal Cleaner
* Baking Soda All Purpose Cleaner Spray
* Bio Spirit Glass Cleaner Spray
* Grapefruit Kitchen Cleaner Spray
* Lemon Shower and Bathroom Cleaner Spray
* Lemon Cream Cleaner (Scouring cream)
* Lemon WC / Toilet Bowl Cleaner

Ezzi Imports will continue to expand the Frosch lineup in the US.

The Frosch brand was launched in 1986 by Werner & Mertz with the intention of offering environmentally friendly cleaning products that were able to compete with traditional cleaning brands without compromise. With its trusted brands Frosch, Erdal and Tana Professional, the 148 year old Werner & Mertz is well established in the European market as an innovative company. More information about the Frosch brand and parent company Werner & Mertz can be found at:

www.frosch.de
www.ezzi-international.com

9th July 2015