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Resource Minister launches Clean Britain 2015
When litter costs the taxpayer up to £850m a year and fast food litter has increased by 20%, the call to keep Britain clean has never been more urgent.
Entering its 26th year, the 2015 Clean Britain Scheme was launched at the Imperial War Museum, Duxford last week by the Chartered Institution of Wastes Management.
The launch event included a video address by The Department for Environment, Food and Rural Affairs' Resource Minister Dan Rogerson MP who said:
"The appearance of our streets and public spaces can have a direct impact on how safe and comfortable we feel, and so we owe a great deal to the people who work hard to maintain and keep our communities clean.
"The CIWM Clean Britain Scheme is a great opportunity to recognise and support people whose efforts are often overlooked, as well as celebrate their successes in this important activity."
Nottingham City's head of neighbourhood operations & deputy director, Dave Halstead, also spoke at the launch and outlined the clear benefits for a local authority in participating in Clean Britain, saying:
"Since winning the award, we have continued to seek stimulating ways to engage the public and to promote behaviour change and we have embedded communications firmly in our strategy."
The UK spends over £1 billion a year on cleaning up the rubbish that is left behind in the areas where we live, work and play. CIWM's Clean Britain scheme supports and recognises the hard work of local authorities and the many community groups who maintain high standards of local environmental quality, and provides them with opportunities to learn, share best practice, showcase their work and promote excellence in their local areas.
CIWM Chief Executive Steve Lee, said: "The local environment has a profound impact on our quality of life and wellbeing.
"The Clean Britain scheme supports and champions the work of local authority street scene teams and community volunteers in keeping our public places and spaces clean and safe for everyone to enjoy."
The Clean Britain scheme is free to all local authorities in the UK and includes a monthly Clean Britain newsletter. Those dedicated to putting street cleansing at the heart of their community commitments can also become a Clean Britain Member, which provides access to the Clean Britain Awards, a specialist street-scene network and tailored events and workshops throughout the year.
2nd April 2015