Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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Bio-Productions rebrands for a clean, fresh finish

Bio-Productions, the award-winning ecological professional and janitorial cleaning products company, has launched a new logo, website, product catalogue and labelling system.

The new branding, designed by Sussex-based agency Jumpstart Interactive, has been applied across the entire Bio-Productions product range to position the company more firmly as a leading choice in ecological cleaning products.

An integral part of the branding development is a new 'Tried, Tested, Trusted', strapline and quality mark which both support and reflect the company's high-quality and ethical approach. 'Tried' reflects the multiple awards won by the company and its wide range of distributors, 'Tested' refers to its in-house laboratory testing and EC regulation compliance, while 'Trusted' reflects its highly successful white-label service for customers throughout the UK and Europe.

"Bio-Productions has long been a well-respected name in the janitorial cleaning industry and we felt it was time the company branding and marketing materials reflected that," explains Bio-Productions' Managing Director, Mike James. "Existing customers will still recognise Bio-Productions' portfolio, while new customers will have the opportunity to see the products for what they are: effective, ecological cleaning products for a wide range of applications.

"We're delighted with our new look and the clarity and impact which Jumpstart has brought to our brand."

Steve Gallagher, Creative Director at Jumpstart Interactive says: "It's always a challenge to come up with an entirely new brand identity for an established brand, especially one as popular and well-known as Bio-Productions. We wanted to freshen up the branding and make it more appealing to customers, while ensuring the logo was clearly visible and recognisable. We stripped back superfluous imagery to concentrate on the products themselves. Creating the 'Tried, Tested, Trusted' strapline makes it easy for customers to instantly identify the benefits of choosing Bio-Productions."

Bio-Productions serves customers throughout the UK, Europe and worldwide. Its non-toxic, low impact products use safe, natural ingredients and are free from harmful or dangerous chemicals, making them particularly suitable for use in schools, hospitals and public buildings.

T: +44 (0)1444 244 000
E: [email protected] / [email protected]
W: www.bio-productions.com

28th August 2014