Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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RJN Chemicals launches myth busting campaign for the UK market

RJN Chemicals manufactures some of the UK's most sustainable commercial cleaning and sanitising products. RJN's flagship product FreshClean has been in production for over 10 years, and sits comfortably amongst the brand leaders as a highly effective, industrial cleaning solution that tackles almost every conceivable cleaning challenge - from glass smears and graffiti to ground-in dirt and stains on terrazzo flooring.

The fact is that just one 5kg tub of FreshClean dilutes to over 2,000 trigger sprays each of 750ml solution. There's even minimal impact on the environment with reduced transportation and storage needed, a phosphate free formula, and reusable trigger spray bottles that can be purchased as part of a contract, reducing the amount of plastic consigned to landfill.

The team knows that supplying products in powdered form has saved clients up to 50% on their commercial cleaning budgets. This, as well as being fantastic news for existing clients, is, however, the team's biggest hurdle for acquiring new business!

So with such margin for potential savings, why is introducing these products to the market such a challenge? Surely, facilities and commercial cleaning managers would cry out for a product that gives results and potentially saves thousands of pounds each year? The problem is that many think that RJN Chemicals' proposition is too good to be true... that there must be a catch.

RJN is now on a mission to spread the word to a wider market about its flagship product FreshClean, and sister product SanitiserPlus, and to prove without a shadow of doubt that both can deliver substantial savings whilst not compromising on the high standards of cleaning power that clients expect. The company's new piggy bank marketing campaign aims to do just this in the typically no-nonsense approach you can expect from RJN.

"Until now much of our growth has been largely organic and by word-of-mouth," reveals Managing Director Mal Stevens says. "We know we have a powerful message and we have been looking for a straightforward way of telling the market 'Here is a viable alternative, at a fraction of the cost' - in a simple, yet credible way. We believe our new campaign is effective in doing this.

"We are very proud to already supply some of the most renowned names in the facilities management, retail, transportation and social housing sectors. There is no catch. We know others could, and should, be benefitting from the savings we can offer. If our latest campaign gives us the opportunity to demonstrate our products and their savings to even more blue-chip organisations, looking for ways to maximise commercial cleaning chemical budgets, then it will have been a great success!"

You can contact the team at RJN Chemicals to discuss the products or to arrange a no-obligation demonstration on:

T: 01753 650425
W: www.rjnchemicals.biz

20th June 2013