Cleanzine: your weekly cleaning and hygiene industry newsletter 11th April 2024 Issue no. 1109
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A strong turnout in Warsaw!
The premier event for the cleaning industry in the Central & Eastern European region, ISSA/Interclean Central & Eastern Europe (CEE), was held two weeks ago at the Warsaw International Exhibition Centre in Warsaw, Poland. It attracted almost 200 exhibitors from 26 countries and was once again deemed a real success.
The organisers tell us that there were 3,706 visits over the event's three days and that these included 3,035 unique visitors from 55 countries. This was a 27% increase in international visits, compared to the 2011 edition.
“The business potential in the region is steadily growing despite the current market challenges,” they say. “The event proved to be sustainable by a moderate increase in exhibitor and visitor numbers.”
This is the sixth edition of this trade fair, which connects cleaning-industry decision makers from Poland and surrounding countries, including the Czech Republic, Russia, the Baltic states, Romania and the Ukraine. It was organised in association with Amsterdam RAI and ISSA’s local partner, the Polish Cleaning Chamber of Commerce.
“Vibrant networking, seminars, demonstrations and many social events added extra buzz to this successful edition,” says Rob den Hertog, manager ISSA/Interclean at Amsterdam RAI. “The stable numbers and the many positive reactions of the exhibitors make us confident of our upcoming event in Warsaw in 2015.”
Keith Baker, Director of European Services at ISSA, looking back at another successful event says: “ISSA/Interclean has once again proven to be a truly international brand, attracting business people from around the world. These three days have been a great opportunity for doing business and exhibitors from as far apart as South Africa and the UK, all agreed that this was a really worthwhile show.”
One of these was exhibitor Viviane Gueli of Sofidel, who says: “It was a very successful exhibition. We met a lot of potential customers from all over Europe,” while Sebastian Frincu of Higiene Lacroix was: “Pleasantly surprised!” He says: “There was a well balanced attendance of both Polish and worldwide. We will definitely be back in 2015.” Aleksander Gassowski, of Vendor, says: “We are very happy with the quality of visitors and surprised by the percentage of international representation which was at least 40%. In particular the Russsian languaged countries such as Ukraine and Lithuania, were well represented.”
The first ever Clean Europe competition was enthusiastically received by the visitors, together cheering the Polish ‘Mr Clean’ team to their first victory. The Hungarian team came second and Romanian team third. The Clean Europe competition will travel two more cities before the finalist rounds are held in Budapest.
Winners of Golden Broom Innovation Award 2013, (reported in last week’s Cleanzine) were Kärcher with its KM 105/100 R P in the Product category and Sanoserv with its Touch-less Disinfecting Services in the Technology category.
The next edition of the show will take place at the same venue from 22nd – 24th April 2015.
www.issainterclean.com/ceeen/Pages/default.aspx
9th May 2013