Cleanzine: your weekly cleaning and hygiene industry newsletter 11th April 2024 Issue no. 1109

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New OptiSilk range brings touch of luxury to Optimum Professional

Optimum Professional, a leading brand of disposable paper products for the cleaning and hygiene market, has extended its product offer into a new market with the launch of OptiSilk, a range of luxury silky soft toilet tissue. It is part of its continuing commitment to provide innovative products that meet the needs of its customers.

The new OptiSilk brand of luxury toilet tissue offers three products, all of which are micro-embossed in an attractive design and laminated, giving a soft touch and luxury feel, yet each is designed to suit the varied requirements of different types of user.

OptiSilk Gold is a three ply, micro-embossed, laminated pure pulp white tissue, which offers ultimate luxury and a silky feel. Thick to touch and comprising 160 sheets per roll, with dimensions of 110mm x 19.2m per roll, OptiSilk Gold is ideal for discerning users who require the highest quality toilet tissue.

OptiSilk Silver is a luxurious two ply, pure pulp white toilet tissue. A premium offering, ideal for any washroom, the tissue is micro-embossed and laminated to offer high quality and a silky soft touch and has 195 sheets per roll and dimensions of 105mm x 23.4mm per roll.

OptiSilk Cream is a 100% recycled tissue product for the environmentally conscious user. The two ply white, luxury tissue is micro-embossed and laminated to give a silky soft feel. There are 195 sheets per roll and dimensions of 105mm x 23.4mm per roll.

All products come in four roll packs wrapped in high quality packaging, branded to show the colours of gold, silver and cream on a luxurious silk patterned background giving a highly sophisticated feel.

"OptiSilk takes Optimum Professional to a new level by offering a product range which sits at the top end of the market," says Marketing Manager, Emma Wood. "We have created a stylish, design-led trio of products that are designed to suit sophisticated environments whilst still being value for money."

T: 01484 854434
E: [email protected]
W: www.disposablesukgroup.co.uk

1st November 2012