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Shenandoah University dance students show off Hygen's attributes
Rubbermaid Commercial Products has released a video showing dancers highlighting the attributes of its Hygen Clean Water System. It features four Shenandoah University Dance Conservatory students performing a creative interpretation of the use of RCP's new filter mopping system, at the recent ISSA/Interclean tradeshow in Las Vegas.
The innovative twist on the new mopping system product demonstration began three months prior to ISSA, when RCP partnered with Shenandoah University Conservatory, which is based in Winchester, VA where RCP is headquartered. The concept envisioned that four high-calibre dance students choreograph a custom dance to a custom song called the 'Hygen Dance' (to the tune of the Men Without Hats' 80s song, 'Safety Dance'). This six-week class project culminated in dance performances three times daily at the tradeshow, and video development, as hundreds of attendees were drawn to the RCP booth to catch the action and see the 2011 ISSA Innovation award-winning product literally mop-up the dance floor.
"Rubbermaid Commercial Products is modernising the cleaning industry with innovative solutions that enable our customers worldwide to do more with less while sustaining and conserving the environment," says the company's President, Neil R. Eibeler. "What better way to showcase the innovative Hygen Clean Water System than to demonstrate its fluid, melodic properties through this creative, entertaining video."
Next week, RCP will present Shenandoah University with a generous scholarship to support its 'Arts Conservatory Program', as a token of the company's appreciation of the University and the dance students. Through the RCP partnership with Shenandoah University, these students received course credit and had the opportunity to add this performance, as well as the Las Vegas experience, to their portfolios as they enter the professional world of entertainment.
"I'm delighted Rubbermaid Commercial Products offered this outstanding opportunity to our dance students," says Shenandoah University President Tracy Fitzsimmons. "The real world situation they are enjoying with this exciting, creative project expands Shenandoah's classrooms virtually through the online video. I am deeply appreciative to RCP for providing our students with this unique educational experience."
The Hygen Clean Water System uses a water filter integrated into the mop bucket to generate clean water, resulting in a cleaner mop and floor. The integrated water filter improves cost-in-use and sustainability by reducing water and chemical usage and increasing worker productivity, saving a typical facility about $6,000 a year in labour costs.
The video can be viewed online at: http://bit.ly/t8vH67
8th December 2011