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Loch Loo-mand, as it might become...
Scotland's lochs would look like sewage dumps if the country had to endure the same sanitary conditions as 2.6 billion people across the world, as images released to mark the launch of World Toilet Day show.
The World Toilet Organisation, which organises the awareness day, works towards improving toilet and sanitation conditions worldwide. It says its images, such as the Loch Lomond mock-up pictured here, portray a reality for an estimated one third of the world's population who live with contaminated water supplies and unhygienic toilets.
David Titman, brand manager for Domestos UK, which is backing the campaign, says: "As an expert in toilet hygiene, Domestos is committed to help solve the global sanitation crisis and aims to help one billion people take action to improve their health and wellbeing by 2020.
"In the UK we take clean toilet facilities for granted. Yet sadly, for 42% of the world's population, unsanitary toilet facilities and lack of hygiene is the cause of life-threatening illnesses that can actually be easily prevented. Providing the means to good hygiene is the best preventative medicine."
The company announced a worldwide roll-out of Domestos Toilet Academies, starting with a pilot academy in Vietnam opening next year.
David Titman added: "We understand that the answer is not simply parachuting toilets into people's lives but providing ongoing support to break down the taboos around personal hygiene in some of the target local communities."
Jack Sim, founder of the World Toilet Organisation, is pleased with the support, saying: "By working in partnership with Domestos, we can effectively pool resources and expertise to work towards a shared goal for improved sanitation and create a long-term, focused solution that reaches the people that need it most."
The organisation says the aim is to "radically improve sanitation and reduce the spread of disease that currently kills 4,000 children every day due to poor water, sanitation and hygiene"
24th November 2011