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Higiexpo 2011, Brazil, opens in just a few weeks
The Brazilian Association for the Institutional Cleaning Market (Abralimp) promotes Higiexpo - the exhibition covering Hygiene, Cleaning and Environmental Preservation Products and Services and also Higicon - the International Congress of the Professional Cleaning Market. The events are taking place from 3rd to 5th of August, in the Yellow Pavilion of the Expo Center North, in São Paulo, Brazil.
"The theme of the show, recognised as the biggest fair for the professional cleaning industry in Latin America, is, 'The Value of Professional Cleaning' say the organisers. "It will feature the 'Interactive Space of Professional Cleaning', where the exhibitors and attendees will be able to interact, participate in an Island of Demonstration of Services, Chemicals, Machines, Accessories and Services. The Uniforms Fashion Show, which was so successful in the last exhibition, will be repeated."
Approximately 11,000 attendees are expected at the event, which occupies some 3,000sq.m. Higiexpo has the participation of approximately 80 exhibitors, divided into chemical products manufacturers (sanitising, detergent, wax and others), machines and equipment (auto washers, vacuum cleaners), accessories (mops, dispensers, dosing systems and others) sanitary papers and uniforms. Additionally, distributors and cleaning service companies will be exhibiting.
The events are aimed at cleaning service enterprise professionals, distributors and end users from such sectors such as industrial, hotel management, education, financial institutions, malls, medical institutions etc., as well as the general public in general public, all of whom benefit from these services.
"Apart from the realisation of business and an expansion of all attendees' and exhibitors' networks, Higiexpo will show visitors that the production chain is in a moment of excellence in terms of quality and diversification of products," say the organisers.
"n the last year, the revenue of the sector has practically doubled and is growing from 8% to 9% per year - considerably more than GDP, which was about 7.5% in 2010. This year, the sector estimates to move about R$ 10.5 billion, against R$9.8 billion in 2010.
The sector is the second largest employer of the country, behind only the construction sector, generating 1.5 million direct jobs. The cleaning enterprises hire and train this labour force with a view to making them leaders and managers.
23rd June 2011