Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Kevin Costner works with Water Planet to advance sustainable water reuse
In 2009, famed actor and environmentalist Kevin Costner and Eric Hoek, then a professor of engineering at UCLA, joined forces to develop a system aimed at cleaning up oil & gas produced water.
In 2010, this system was put to a different kind of test when it was used to clean up the BP oil spill in the Gulf of Mexico.
Throughout this process, the pair forged a strong alliance that continues to this day with Water Planet - a Los Angeles-based company that sells the world's first smart membrane products.
Just a year after the BP spill, Eric and his colleague Subir Bhattarcharjee, now Water Planet's chief technology officer, co-founded the company, with Kevin and his long-time business partner Rod Lake as the company's founding investors. In just over five years, Water Planet has achieved remarkable and rapid success in commercialising two leading-edge water treatment technologies and is a finalist in the Global Water Awards as the Breakthrough Water Technology Company of the Year.
To put Water Planet's accomplishment into perspective, the process of taking a water treatment technology from R&D to the marketplace typically takes a decade or more. Moreover, most technology advancements in the conservative water treatment industry are evolutionary, not disruptive, in nature.
But Water Planet already has orders for scores of systems that incorporate its revolutionary IntelliFlux artificial intelligence based control software in projects from North America to the Middle East. In addition, its PolyCera membranes have broken new ground by merging the robustness of rugged but costly ceramic membranes - able to treat the most challenging waters - at the much lower cost of polymeric membranes.
Today, Water Planet is pioneering the use of true artificial intelligence, or machine learning, in the water treatment industry.
"Artificial intelligence brings to the water industry, features that society has grown accustomed to in other areas of their lives," argues Eric. "The complex mathematics that goes into optimising a water filtration process can't be calculated offline by humans fast enough to be helpful.
"Computers excel at rapid computations, including compiling waves of information and performing integration, derivatives, or logarithmic fits. Our experience already shows significant cost savings by using artificial intelligence to optimise membrane systems, which helps deliver more water at less cost."
In keeping with 'Why Wastewater', the theme of this year's World Water Day, both Kevin and Eric remain deeply committed to advancing water sustainability through reuse.
Says Kevin of the partnership: "It took an environmental disaster to make the connection with Eric and now Water Planet, but I am proud to be involved with a team that is poised to make a fundamental difference for a world seeking solutions to ensure our water future."
30th March 2017