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American Cleaning Institute running 'Cold Water Saves' Campaign this week in NC State
The American Cleaning Institute, together with The Sustainability Consortium, is continuing to 'do its bit' for the planet; this time running the 'Cold Water Saves' Campaign on the campus of North Carolina State University in Raleigh, NC this week, from November 9th to 11th. The campaign is educating students on the benefits of laundering their clothing in cold water.
"Cold water laundering is good for your clothes, good for the Earth, and good for your wallet," says Nancy Bock, ACI Senior vice president, Education. "Many people don't realize that they can effectively launder most of their clothing and fabrics in cold water."
Research conducted in 2015 for the American Cleaning Institute by research firm YouGov found that 57% of college students had not previously heard specific messaging about the benefits of cold water washing. And after hearing about those benefits, that same survey showed 63% of students would be somewhat or much more likely to launder using cold water in the future.
NC State was chosen as the first university to participate in the Cold Water Saves Campaign, which will use multi-media outreach efforts in and around campus to raise students' awareness about what cold water washing can do for their clothes and the planet.
As well a learning how they can 'be bold and go cold', students can win $250 by participating in the Cold Water Saves Campaign Contest. Details about the contest - and great information on cold water laundering - can be found online at www.coldwatersaves.org
Before doing the laundry, you should always check your fabric care labels, said ACI's Nancy Bock.
"You will see that many of those labels specify the fabric should be washed in cool or cold water. This is because cold water can be gentler on your clothes, and can help protect them from fading, shrinking or bleeding. With cold water you can wash larger, unsorted loads without fear of tie-dying everything you own."
10th November 2016