Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Kaivac launches 'Stop The Mop' campaign
Kaivac, manufacturer of the No-Touch and Omniflex professional cleaning systems, has announced the launch of the Stop the Mop campaign, an educational campaign to inform the public about the inferior cleaning that is often provided by mops and the existence of healthier, more effective floorcare methods.
The website showcases 'Disgusting But True' facts about mops and the contaminants they can spread. The site lays out the case against mops using data from scientific studies conducted by Charles Gerba, Ph.D., Jay Glasel, Ph.D., the Toxics Use Reduction Institute at the University of Massachusetts, as well as Kaivac's own research.
Along with the website, visitors can learn more about the campaign on Kaivac's Facebook and Twitter pages.
Stop the Mop solutions will also be displayed at this year's ISSA/Interclean tradeshow to be held in Chicago 25th - 28th October (booth 5257).
"Our team at Kaivac has been developing innovative and effective floorcare systems for almost 20 years," says Kaivac's vice president of marketing, Tom Morrison.
"Today, even though we have access to effective and affordable technology that removes 99.9% of targeted bacteria, the vast majority of professional cleaners still use mops - an old, some would say medieval method that only removes about 50% of targeted bacteria. That is why we launched this campaign."
Tom adds that at a time when infectious diseases have the power to close down facilities, and public washrooms can be transmission points for Norovirus, Shigella, and Hepatitis A, "The Stop the Mop campaign aims to be a turning point, reversing the potentially negative impact of inferior floorcare on public health."
Visitors can follow the campaign at:
6th October 2016