Cleanzine_logo_2a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 27th April 2017 Issue no. 769

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Senior EU leader to keynote session on 'Opportunities Offered by the Circular Economy Package'

* EU-official.jpgDr. Hugo-Maria Schally - head of unit Eco-Innovation and Circular Economy, directorate general for the Environment, Directorate Green Economy of the European Commission, will lead the session titled 'Redefining Innovation - Opportunities of the EU Circular Economy Package' on 12th May at the 26th edition of ISSA/Interclean in Amsterdam.

As a leading advocate of sustainability in Europe, Dr. Schally will provide attendees with an overview of the Circular Economy Package and, in particular, its potential to impact the cleaning sector by improving global competitiveness, fostering sustainable economic growth and generating new jobs.

Following the keynote speech, Reinhard Schneider, a passionate eco-entreprenuer and CEO of Werner and Mertz, will discuss what it takes to turn the dream of 100% post-consumer recyclable content into a reality. As leader of a private, family run business, Reinhard will explain how companies needn't be international conglomerates to successfully meet circular economy goals.

Wrapping up the session will be a panel discussion with leading figures from the professional cleaning, chemical, equipment, and facility service sectors including Markus Asch of Karcher, Michele Redi of IPC, Anette Timmer-Larsen of Tarkett Group, Joost Brinkhuis from Asito, and Frank Vancraeyveld from Werner and Mertz, moderated by Dianna Steinbach, ISSA's Director of EMEA Services.

More key thought-leaders from the cleaning industry, have been signed up by ISSA to deliver a programme of exciting and inspirational educational seminars, panel discussions and forums. The programme, sponsored by Ecolab, is an engaging combination of in-depth seminars and discussions, held in the RAI Amsterdam's Elicium building, twinned with quick-fire, lunch-and-learn sessions in the exhibition's new InnovationLAB area.

Topics for the programme range from seminars on recent shake-ups in the cleaning sector's supply chain; the comparative advantages of leasing or buying equipment; and the EU Circular Economy package for the professional cleaning industry. Breakthrough ideas on developing new sales strategies for cleaning professionals will also be covered extensively. Moreover, talks on selling through connecting cleaning with safety and changing the sales narrative from cost to profit are likely to appeal to wide audiences.

One of the hottest trends in the cleaning industry over the next few years is likely to be connected cleaning and the application of technology. The ISSA educational programme positively addresses this topic too at the show with sessions outlining both the impact and potential of leveraging big data and the benefits of deploying robotic machines

Diana Steinbach, ISSA's Director of EMEA Services says: "We're pleased to have more industry experts than ever before at an Amsterdam show providing their analysis of, and actionable insights on, the big issues currently facing the world of cleaning. We are looking forward to a busy and productive programme and would urge all exhibition visitors to make the most of the rang of informative sessions on offer."

All sessions are free to attend, but places are limited so early arrival is recommended. The 'Redefining Innovation - Opportunities of the EU Circular Economy Package' seminar will take place between 14:00 - 15:15 on Thursday 12th May at D201 (RAI Elicium).

www.rai.nl

28th April 2016




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