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It’s long been said that ‘a picture tells a thousand words’ and a good picture can make an enormous difference to anyone’s ability to get their message across. And with the advent of the Internet, we have the ability to go one better – to shoot and upload a video, or include links to short movies on our websites. The only issue is in directing potential clients to that video – otherwise it’s all rather a waste of time, effort and money, isn’t it?
I can recall in our early years at Cleanzine, (must have been at least 700 issues ago!) that we ‘shot’ Kaivac’s No Touch cleaning system in action at a cleaning exhibition and shared it with our readers, who probably back then only numbered a few thousand, mainly UK-based.
How things have changed!
I can’t quite remember what I was looking for (one of the hazards of the Internet – one can get easily distracted from the task in hand!) but I chanced upon a picture and a link to a short video on Unger’s Facebook page today, which led me to A E Mackintosh Cleaning Services’ website.
Now this is where things get clever…
I’ve always told people asking about marketing that a good case study or client endorsement works wonders when it comes to convincing other, potential customers that they ought to get in touch. We can all blow our own trumpets but that doesn’t necessarily mean we’re any good and it’s not as likely to sell our services as someone else singing our praises will, is it?
A E Mackintosh has a pretty decent website. Indeed for a small business, it knocks spots off of many much larger outfits – and some global players too – who could do a lot better. As well as the video showing how it uses the new Unger Stingray for great results, there are lots of before & after pictures covering the various services the company offers, which prove that it does what it says it will.
I often visit websites looking for images to illustrate stories I’m including and there’s nothing usable at all. What a waste! So look out for more on A E Mackintosh in future as its website features lots I can use in Cleanzine.
And if you’re worried about not having enough potential customers visit your wonderful website that’s full of news, pictures and movies, Cleanzine can help!
Please get in touch either by emailing me or posting a comment on our Facebook page. www.facebook.com/Cleanzine
You can also follow us on Twitter @cleanzine
This Week's News
The British Cleaning Council has published a survey examining changes in the UK cleaning industry over a 6 year period up to 2014. The study looks in detail at a number of key industry areas like; employment, wages, demographics and company turnover.
The Council was asked to collect the UK data by the European Federation of Cleaning Industries, and the figures will be added to EFCI stats over the next few months to provide a Europe-wide picture.
Operating theatres are supposed to be sterile environments, but studies show that they remain contaminated with microscopic pathogens even after they have been cleaned. The remaining germs and bacteria can pose a threat to the next patient in that room - but there are ways to dramatically reduce this contamination, as a new study has confirmed.
The ready-to-use Limescale Remover does what it says. Spray on, wipe off. Job done. But it smells nice too, in keeping with the berry colour of the product. No nasty chemically odours. A must product for London and the South East with its hard water problem.
This remarkable rise goes some way to showing how, despite the squeeze on disposable income during the recession, having a cleaner is no longer regarded a luxury, as millions more see it as a way to free up their spare time for the things they really love.
Street cleaning, road and housing maintenance are amongst services that Dublin City Council may be about to privatise, as a result of the refusal of councillors to back chief executive Owen Keegan's plans for a new 'super depot' in Dublin 8, which would have become a centre for street cleaning and maintenance staff serving all of Dublin city centre and the southeast of the city. A workforce of around 400 could be affected.
Three of the robust pumps, which feature Vortex technology, are now sitting out at sea on a drilling rig providing drainage from toilet and bathing facilities for up to 24 people at a time. Two Sanicubic XL pumps are in use at any one time with one as a back-up.
Working with partners, Facilicom will provide cleaning and maintenance services to all Tesla's UK sites, including showrooms at Brent Cross, Heathrow Airport, Oxford Street (London), Westfield Shopping Centre in Stratford and Weybridge in Surrey.
A railroad tanker (Ed: Love the term but totally in awe of the 'rolling stock' - isn't it magnificent!) carrying 25,000 gallons of animal fat leaked along tracks Monday from Missouri Valley in Harrison County to Fairfax in Linn County, a distance of approximately 200 miles.
Environmental specialists from the Iowa Department of Natural Resources inspected the track along the route where the spill occurred and found the amount of spillage varied greatly. The material could be found on the track right-of-way and at crossings.
Four people were killed and three hospitalised last week after they came into contact with poisonous gases while trying to clean a sewage treatment plant in Sonepat, in the North Indian city of Haryana. The deceased ranged in age from 18 to 36.
Police told Hindustan Times that seven men had been instructed by a contractor to clean the sewage treatment plant at a local shop and that two of them had gone down into the plant without any masks or other safety equipment. When they complained of breathlessness, the others followed them into the plant and before long all of them had been overcome by the poisonous gases.
Moerman tells us that while the main asset of the Liquidator 2.0 is still the fact that it reduces the need to cloth-prep and detail windows, its new firmer, stronger and more securely fixed end tips have made the tool even better.
The Liquidator 2.0 is a channel with specially designed end tips that support the Dura-Flex rubber blades all the way to the outer edges of the rubber blade. This allows the tool to go all the way to the rim of the window, leaving zero water residues, drastically reducing cumbersome and time-consuming cloth prepping and detailing.
Indepth Managed Services can officially announce its appointment to provide cleaning services for transport and logistics giant, Eddie Stobart. Indepth is servicing Eddie Stobart's purpose-built service support centre in Appleton, Warrington; providing daily cleaning services. The centre boasts a unique design, distinguished by the clever use of fitted-out shipping containers as interior office and training spaces.
With green cleaning becoming ever more prevalent and integral to the health and wellness of children, CleanCore Technologies, manufacturer of aqueous ozone cleaning systems, has announced that it will be a sponsor of the Healthy Schools Campaign's (HSC) Green Clean Schools programme.
"Raising money for charity is at the heart of our ethos," explains Stephen Harrison, chairman of the CHSA and managing director of Harrison Wipes.
The Cleanzine Archive Search
We keep an extensive archive of news stories and product information that have featured in past issues of The Cleanzine. If you would like to run a search of the The Cleanzine web site using the search tool below please just go ahead by entering in the name of the person, product or company or any other key words that you are looking for.
Jobs Section CLICK HERE
A new position has become available for a Technical Manager to join the British Institute of Cleaning Science. The successful applicant will take the lead in developing a new range of training and learning programmes, using different methodologies including classroom, practical and online. These new products and services will contribute to the increase in training and membership sales and other related business in both the UK and Internationally. The role will include delivering consultancy services to our customers when appropriate.
Quality Care Cleaning has an exciting opportunity for a Strategic Operations Manager to join our team in Cambridge. We offer a OTE salary range of £40,000 - £50,000 per annum plus benefits We are a professional, commercial cleaning company with over 30 years' experience, looking to employ a Strategic Operations Manager on a full time, permanent basis to manage our service delivery. We require an experienced, professional, quality driven individual that shares our commitment to customer care, team work & high standards to effectively manage an established team.
The Strategic Operations Manager Job Description
Swift Office Cleaning Services Limited is an ISO9001 & 14001 accredited company that has an excellent opportunity for a Field Sales Executive to join their team. You will be visiting potential clients' premises covering London, Herts & Essex to discuss their requirements for daily office cleaning and various associated services.
A proven sales record in the cleaning industry is essential and you will be able to understand the clients' needs thoroughly, allowing enough time for our cleaning staff to complete our proposal that caters for the clients requirements at the budget they are prepared to spend. Telesales is also a vital part in this role, so experience in all aspects of lead generation is essential.
We are looking for the right person to join our sales team. This is a very rare opportunity to join our small, friendly team and sell our unique, premium quality floor cleaning equipment in the central area of England.
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Recent UK News
The cleaning industry will be out in force, showcasing its products and services.
The new facility has been designed to meet a growing demand for powdered detergent across the UK, and will initially handle 400,000 kilos of product per year, aiming to exceed the one million kilo mark by 2020.
Derby Crown Court heard how 39-year-old Matthew Lambert was refuelling his road sweeper at the yard of Leedale.
Although he admits "there is probably a limit to the number of people who want to sit and listen to the endless, often un-scriptable, stories we domestics have," I for one could listen all day.
Dear CSSA Members and Industry Colleagues,
We have been advised of the following by Philippa Rouse, Head of Illegal Migration, Identity Security & Enforcement from the Home Office's Immigration & Border Policy Directorate (IBPD): The Immigration Bill 2015, which had been introduced in Parliament in September 2015, has now received Royal Assent and will be known as the Immigration Act 2016.
Monthind will take over responsibility for all Atkins Gregory staff, contracts and its headquarters in Cambridge, while the business will continue to trade as Atkins Gregory.
The granting of this Royal Warrant reflects Buckingham Palace's commitment to sustainable initiatives, including the use of ecological cleaning products.
Price Bailey's Offices in Old Broad Street was the venue for the CSSA's first board meeting since relaunching in February.
Members were invited to reconstitute the board of directors and executive management bodies, which has resulted in the CSSA now having one of the most experienced boards in the cleaning industry. Former BCC chairman and CEO of Principle Cleaning, Doug Cooke, returns as chairman, Bob Vincent, chairman of LCC Support Services, will be vice-chairman, and Mike Rutherford, Alba Victoria Cleaning & Support Services, is treasurer.
The British Institute of Facilities Management wants to know if (and how) your organisation engages with the sustainability agenda. Are you aware of which teams take the lead; how the facilities management division contributes; and what metrics are used to report on the impact of sustainable business strategies?
Events & Exhibitions
Cleaning & Hygiene Expo
Middle East Cleaning Technology Week
Loo of the Year Awards